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Analysing the Decoy Effect on Online Product Purchasing Preference: An Experimental Study
10 references·3 citing·44 second hop
Analysing the Decoy Effect on Online Product Purchasing Preference: An Experimental Study (2020)Analysing the Decoy Effect on Online Prod…The Limits of Attraction (2014)The Limits of AttractionLet's be Honest about the Attraction Effect (2014)Let's be Honest about the Att…On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)On Product Uncertainty in Onl…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Trust among strangers in inte…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The Effect of Word of Mouth on Sales: Online Book Reviews (2003)The Effect of Word of Mouth o…Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet (2003)Electronic Word-of-Mouth: Mot…Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis (1982)Adding Asymmetrically Dominat…Individual Choice Behavior: A Theoretical Analysis. (1960)Individual Choice Behavior: A…Toward A Two-Sided Fairness Framework in Search and Recommendation (2023)Toward A Two-Sided Fairness F…The Importance of Pictorial Description in Consumer Decision-Making Involving Decoys (2023)The Importance of Pictorial D…The Impact of Cognitive Biases on User Decision Making in Human-Computer Interaction: A Review of the Literature (2021)The Impact of Cognitive Biase…An Index of Factorial Simplicity (1974)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Introducing COBRAs (2011)Elimination by aspects: A theory of choice. (1972)Constructive Consumer Choice Processes (1998)Nudge: improving decisions about health, wealth, and happiness (2008)Heresies and sacred cows in scholarly marketing publications (2015)Exploiting a cognitive bias promotes cooperation in social dilemma experiments (2018)Random Choice and Learning (2018)Advances in Consumer Research (1992)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Value-based attention but not divisive normalization influences decisions with multiple alternatives (2020)Advances in Consumer Research (2025)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Influence : science and practice (1985)Economics, Organization and Management. (1993)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)A survey of trust and reputation systems for online service provision (2005)Individual Choice Behavior (1962)Conditional logit analysis of qualitative choice behavior (1972)Dimensions of Consumer Expertise (1987)Adaptive strategy selection in decision making. (1988)Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)The psychology of interpersonal relations. (1958)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Using Online Conversations to Study Word-of-Mouth Communication (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud (2016)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents (2014)Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated Communication Technologies1 (2014)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Medical Innovation: A Diffusion Study. (1967)Understanding Customer Experience Throughout the Customer Journey (2016)Discrete Choice Methods with Simulation (2001)Increasing Returns and Path Dependence in the Economy (2016)
this work references cited by second hop

References

  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews6,062 cited
  • 1960Individual Choice Behavior: A Theoretical Analysis.2,504 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 2004Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system1,820 cited
  • 2003Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet953 cited
  • 2012On Product Uncertainty in Online Markets: Theory and Evidence1683 cited
  • 2003The Effect of Word of Mouth on Sales: Online Book Reviews383 cited
  • 2014The Limits of Attraction216 cited
  • 2014Let's be Honest about the Attraction Effect153 cited

Cited by

  • 2023Toward A Two-Sided Fairness Framework in Search and Recommendation16 cited
  • 2023The Importance of Pictorial Description in Consumer Decision-Making Involving Decoys0 cited
  • 2021The Impact of Cognitive Biases on User Decision Making in Human-Computer Interaction: A Review of the Literature0 cited

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