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Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
16 references·4 citing·49 second hop
Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs (2020)Linking green marketing strategy, religio…The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia (2015)The Impact of Green Marketing…Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation (2014)Consumer understanding, perce…Against the Green: A Multi-method Examination of the Barriers to Green Consumption (2012)Against the Green: A Multi-me…A framework for sustainable marketing (2011)A framework for sustainable m…Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010)Mainstreaming Green Product I…Green Marketing Management (2010)Green Marketing ManagementSustainability Marketing: A Global Perspective (2009)Sustainability Marketing: A G…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Green marketing: legend, myth, farce or prophesy? 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References

  • 2010Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability1,429 cited
  • 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption970 cited
  • 2005Green marketing: legend, myth, farce or prophesy?943 cited
  • 2005An inter-sectoral comparison of green supply chain management in China: Drivers and practices920 cited
  • 2002Corporate environmentalism: the construct and its measurement807 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
  • 2009Sustainability Marketing: A Global Perspective655 cited
  • 1997The Determinants of Japanese New Product Successes561 cited
  • 2001Reevaluating green marketing: a strategic approach459 cited
  • 2011A framework for sustainable marketing348 cited
  • 2003Social responsibility in environmental marketing planning287 cited
  • 1993Strategic green marketing271 cited
  • 2014Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation205 cited
  • 2015The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia174 cited
  • 1999Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice

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172 cited
  • 2010Green Marketing Management113 cited
  • Cited by

    • 2022Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study16 cited
    • 2023The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country13 cited
    • 2024Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables11 cited
    • 2021A Review of Green Marketing Strategy Literature: Mini-Review Approach9 cited