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Why can CSR seem like putting lipstick on a pig? Evaluating CSR authenticity by comparing practitioner and consumer perspectives

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References

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443 cited

2017The customer value proposition: evolution, development, and application in marketing440 cited

2017Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design429 cited

2016Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges416 cited

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