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What’s in a name? Scent brand names, olfactory imagery, and purchase intention
14 references·3 citing·49 second hop
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this work references cited by second hop

References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1977Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.1,740 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance1,066 cited
  • 1989Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction930 cited
  • 1997Eye‐movements and visual imagery: A working memory approach to the treatment of post‐traumatic stress disorder407 cited
  • 2002The Effects of Ingredient Branding Strategies on Host Brand Extendibility398 cited
  • 2009Product Scent and Memory191 cited
  • 2013Smellizing Cookies and Salivating: A Focus on Olfactory Imagery185 cited
  • 2017So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance129 cited
  • 2002Names and Categories for Odors: The Veridical Label92 cited
  • 2009Corporate identity and consumer marketing: A process model and research agenda54 cited
  • 2018Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude

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52 cited

Cited by

  • 2022The olfactory experience (in retail) scale: construction, validation and generalization16 cited
  • 2025Intangible cues in hospitality: Emotional and behavioral effects of ambient scents in high-end restaurants12 cited
  • 2022Positioning products through names: effect of sound symbolism on perception of products with blended brand names9 cited