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Consumers' brand decision: a matter of social risk

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2006Antecedents of the difference in perceived risk between store brands and national brands249 cited

2011The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets216 cited

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2020Premium Private Label strategies: social networks and traditional perspectives18 cited
2023What claims best convey the quality of retailers' standard private label products?11 cited