The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women

Wilma Laura Sahetapy · Eufemia Yunnni Kurnia · Olga Anne

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are collected from questionnaires distributed to 130 respondents. The respondents are obtained from judgmental sampling or non-random sampling. The data are processed with SmartPLS software as the analytical tool. The results of this research show that hedonic motives and shopping lifestyle have a significant influence on impulse buying.

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2010Consumer lifestyles and online shopping continuance intention 2014ANALISA PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MALL CIPUTRA WORLD SURABAYA 2016PENGARUH HEDONIC MOTIVES TERHADAP SHOPPING LIFESTYLE DAN IMPULSE BUYING (Survei pada Konsumen Superindo Supermarket Yang Melakukan Impulse Buying)

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2021The Effect Of Hedonic Motivation Towards Online Impulsive Buying With The Moderating Effect Of Age

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