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Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
16 references·7 citing·43 second hop
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns (2020)Lowering the Minimum Donation Amount Incr…Single-Paper Meta-Analysis: Benefits for Study Summary, Theory Testing, and Replicability (2017)Single-Paper Meta-Analysis: B…Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects (2012)Willingness to Pay for Cause-…Choice of Cause in Cause-Related Marketing (2012)Choice of Cause in Cause-Rela…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Relational Job Design and the Motivation to Make a Prosocial Difference (2007)Relational Job Design and the…Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment (2007)Does Price Matter in Charitab…Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…Consumer response to retailer use of cause-related marketing: Is more fit better? (2007)Consumer response to retailer…The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006)The Effect of Corporate Socia…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)Doing Better at Doing Good: W…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…The role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)A Typology of Consumer Respon…Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self…(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms (2024)(Mis)alignment between facial…Investigating the impact of brand vs cause interaction on cause related advertisements (2023)Investigating the impact of b…How do resource scarcity reminders influence consumers’ CSR engagement? (2023)How do resource scarcity remi…Corporate giving and its impact on consumer evaluations: A meta-analysis (2023)Corporate giving and its impa…The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention (2022)The influence of cause-relate…A close look at research on pursuing the right formula for cause-related marketing advertising (2022)A close look at research on p…Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention (2020)Cause-related marketing: scep…Recent Attribution Research in Consumer Behavior: A Review and New Directions (1988)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2008)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Do ESG Controversies Matter for Firm Value? 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(1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Corporate social responsibility and stakeholder value maximization: Evidence from mergers (2013)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Does intrinsic motivation fuel the prosocial fire? Motivational synergy in predicting persistence, performance, and productivity. (2008)On the meaning of work: A theoretical integration and review (2010)Self-Determination Theory in Work Organizations: The State of a Science (2017)Research methods in cultural anthropology (1988)Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Managing Brands in the Social Media Environment (2013)Choice overload: A conceptual review and meta‐analysis (2014)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)
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  • 2007

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Consumer response to retailer use of cause-related marketing: Is more fit better?
457 cited
  • 2012Choice of Cause in Cause-Related Marketing340 cited
  • 2012Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects337 cited
  • Cited by

    • 2022The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention34 cited
    • 2023Corporate giving and its impact on consumer evaluations: A meta-analysis28 cited
    • 2020Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention27 cited
    • 2022A close look at research on pursuing the right formula for cause-related marketing advertising16 cited
    • 2024(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms16 cited
    • 2023Investigating the impact of brand vs cause interaction on cause related advertisements12 cited
    • 2023How do resource scarcity reminders influence consumers’ CSR engagement?11 cited