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ArticleCreativity and publication in marketing

David W. Stewart2020

Article2020

Creativity and publication in marketing

David W. Stewart

6 citations·0/0 files stored·AMS Review

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Academic Writing and Publishing Publishing and Scholarly Communication Business Strategies and Management Research

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References

2003Evolving to a New Dominant Logic for Marketing 1996Creativity In Context: Update To The Social Psychology Of Creativity 2002CREATIVE SELF-EFFICACY: ITS POTENTIAL ANTECEDENTS AND RELATIONSHIP TO CREATIVE PERFORMANCE.2004The Creative Mind 1971Book Review: The Theory of Buyer Behavior 1979An Information Processing Theory of Consumer Choice 1998How to kill creativity.1926The art of thought

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2023How can academics generate great research ideas? Inspiration from ideation practice

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Year2020

Typearticle

Published2020-04-29

VenueAMS Review

ISSN-L1869-814X

Languageen

Citations6

Files0 public / 0

ShelfAcademic Writing and Publishing

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doi10.1007/s13162-020-00170-z

openalex_workW3023353839

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