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Creativity and publication in marketing
16 references·1 citing·34 second hop
Creativity and publication in marketing (2020)Creativity and publication in marketingThe Cambridge Handbook of Creativity (2019)The Cambridge Handbook of Cre…Capitalism without Capital (2017)Capitalism without CapitalGive your ideas some legs: The positive effect of walking on creative thinking. (2014)Give your ideas some legs: Th…The rise of the creative class: revisited (2013)The rise of the creative clas…Componential Theory of Creativity (2013)Componential Theory of Creati…The Creative Mind (2004)The Creative MindWhere Have We Been, Where Are We Going? Taking Stock in Creativity Research (2003)Where Have We Been, Where Are…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…CREATIVE SELF-EFFICACY: ITS POTENTIAL ANTECEDENTS AND RELATIONSHIP TO CREATIVE PERFORMANCE. (2002)CREATIVE SELF-EFFICACY: ITS P…How to kill creativity. (1998)How to kill creativity.The audit society (1997)The audit societyCreativity In Context: Update To The Social Psychology Of Creativity (1996)Creativity In Context: Update…Learning Through Failure : The Strategy of Small Losses (1992)Learning Through Failure : Th…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Book Review: The Theory of Buyer Behavior (1971)Book Review: The Theory of Bu…The art of thought (1926)The art of thoughtHow can academics generate great research ideas? Inspiration from ideation practice (2023)How can academics generate gr…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-Efficacy: The Exercise of Control (1999)The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here? (2004)Linking Empowering Leadership and Employee Creativity: The Influence of Psychological Empowerment, Intrinsic Motivation, and Creative Process Engagement (2010)Innovation and Creativity in Organizations (2014)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Motivation, Knowledge Transfer, and Organizational Forms (2000)Why Isn't Creativity More Important to Educational Psychologists? Potentials, Pitfalls, and Future Directions in Creativity Research (2004)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Affect and Creativity at Work (2005)The Interplay Between Exploration and Exploitation (2006)Beyond Big and Little: The Four C Model of Creativity (2009)Guiding creative talent. (1962)The social psychology of creativity: A componential conceptualization. (1983)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Investing in creativity. (1996)The future of employment: How susceptible are jobs to computerisation? (2016)What is AI Literacy? Competencies and Design Considerations (2020)Organizational Learning: The Contributing Processes and the Literatures (1991)Psychological Safety and Learning Behavior in Work Teams (1999)Dynamic capabilities: what are they? (2000)The Digital Nomad Lifestyle: (Remote) Work/Leisure Balance, Privilege, and Constructed Community (2018)An Augmented q -Factor Model with Expected Growth (2020)The end of ESG (2022)
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References

  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 1996Creativity In Context: Update To The Social Psychology Of Creativity3,237 cited
  • 2002CREATIVE SELF-EFFICACY: ITS POTENTIAL ANTECEDENTS AND RELATIONSHIP TO CREATIVE PERFORMANCE.2,877 cited
  • 2004The Creative Mind2,804 cited
  • 1971Book Review: The Theory of Buyer Behavior2,801 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1998How to kill creativity.2,004 cited
  • 1926The art of thought1,974 cited
  • 1992Learning Through Failure : The Strategy of Small Losses1,138 cited
  • 2017Capitalism without Capital864 cited
  • 2003Where Have We Been, Where Are We Going? Taking Stock in Creativity Research826 cited
  • 1997The audit society822 cited
  • 2014Give your ideas some legs: The positive effect of walking on creative thinking.615 cited
  • 2013The rise of the creative class: revisited611 cited
  • 2013Componential Theory of Creativity576 cited
  • 2019The Cambridge Handbook of Creativity552 cited

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  • 2023How can academics generate great research ideas? Inspiration from ideation practice25 cited