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Examining Sponsorship’s Effectiveness Over the Internet: A Conceptual Framework for Researchers and Practitioners
16 references·1 citing·49 second hop
Examining Sponsorship’s Effectiveness Over the Internet: A Conceptual Framework for Researchers and Practitioners (2020)Examining Sponsorship’s Effectiveness Ove…A model bridging team brand experience and sponsorship brand experience (2017)A model bridging team brand e…Testing a Hierarchy of Effects Model of Sponsorship Effectiveness (2012)Testing a Hierarchy of Effect…Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants (2012)Sponsorship Awareness, Attitu…MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD (2012)MARKET ORIENTATION IN DIGITAL…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products (2008)The effects of sport involvem…Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008)Measuring the Effectiveness o…The Advantages of an Inclusive Definition of Attitude (2007)The Advantages of an Inclusiv…Internet community forums: an untapped resource for consumer marketers (2005)Internet community forums: an…A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees (2005)A Social Identities Perspecti…Sponsorship Evaluation: Moving from Theory to Practice (2004)Sponsorship Evaluation: Movin…Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Sponsorship and recall of sponsors (2001)Sponsorship and recall of spo…Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Social identity effects in a …Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024) (2025)Impact and development of spo…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Measuring the Involvement Construct (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Branding in pictures: using Instagram as a brand management tool in professional team sport organisations (2018)Intention to visit India among potential travellers: Role of travel motivation, perceived travel risks, and travel constraints (2018)Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale (2019)Measuring Consumer Involvement Profiles (1985)The Role of Involvement in Attention and Comprehension Processes (1988)Does Flow Influence the Brand Image in Event Marketing? (2008)The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Competing for the Future (1994)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Brand awareness in business markets: When is it related to firm performance? (2010)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)A new typology to characterize Italian digital entrepreneurs (2019)The digital revolution – digital entrepreneurship and transformation in Beijing (2019)Female digital entrepreneurship: a structured literature review (2023)Advances in Consumer Research (2025)The Role of Sponsorship in the Marketing Communications Mix (1991)Sponsorship: From Management Ego Trip to Marketing Success (1996)Does sponsorship work in the same way in different sponsorship contexts? (2010)Explaining and Articulating the Fit Construct in Sponsorship (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)Identity salience and the influence of differential activation of the social self-schema on advertising response. (2002)An international review of sponsorship research: extension and update (2003)The impact of the alliance on the partners: A look at cause–brand alliances (2004)Measuring individual differences in implicit cognition: The implicit association test. (1998)Attitude Construction: Evaluation in Context (2007)Attitudes as Object–Evaluation Associations of Varying Strength (2007)Attitudes and Attitude Change (2010)A Theory of Cognitive Dissonance (2017)Coefficient Alpha and the Internal Structure of Tests (1951)Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets (2010)The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts (2012)Sponsorship effects on brand image: The role of exposure and activity involvement (2013)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
this work references cited by second hop

References

  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2007The Advantages of an Inclusive Definition of Attitude1,091 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
  • 2001Sponsorship and recall of sponsors207 cited
  • 2008The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products173 cited
  • 2012MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD168 cited
  • 2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program166 cited
  • 2005Internet community forums: an untapped resource for consumer marketers159 cited
  • 2004Sponsorship Evaluation: Moving from Theory to Practice89 cited
  • 2012Testing a Hierarchy of Effects Model of Sponsorship Effectiveness80 cited
  • 2005A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees73 cited

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  • 2017A model bridging team brand experience and sponsorship brand experience62 cited
  • 2012Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants50 cited
  • Cited by

    • 2025Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024)12 cited