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Consumo na base da pirâmide:
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Consumo na base da pirâmide: (2020)Consumo na base da pirâmide:Business strategies for the bottom of the pyramid: multiple case studies of large companies in the pacified communities of Rio de Janeiro (2018)Business strategies for the b…Visual cues and innovation adoption among bottom of the pyramid consumers (2017)Visual cues and innovation ad…Redefining the bottom of the pyramid from a marketing perspective (2017)Redefining the bottom of the …Brand adoption by BoP retailers (2017)Brand adoption by BoP retaile…Business Models at the Bottom of the Pyramid: Leveraging Context in Undeveloped Markets (2014)Business Models at the Bottom…What are bottom of the pyramid markets and why do they matter? (2013)What are bottom of the pyrami…Marketing at the bottom of pyramid: market attractiveness and strategic requirements (2013)Marketing at the bottom of py…Consumption lives at the bottom of the pyramid (2013)Consumption lives at the bott…Consumer Evaluation of Target Marketing to the Bottom of the Pyramid (2013)Consumer Evaluation of Target…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …New Approaches to Old Problems: Market‐Based Strategies for Poverty Alleviation (2010)New Approaches to Old Problem…The fortune at the bottom of the pyramid (2005)The fortune at the bottom of …Serving the world's poor, profitably. (2002)Serving the world's poor, pro…What Consumerism Means to Marketers (1972)What Consumerism Means to Mar…Development as Freedom (1999)Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Development as Freedom (2009)Bien-être et well-being dans la consommation : une analyse comparative (2015)How Does Serious M‐Game Technology Encourage Low‐Income Households To Perform Socially Responsible Behaviors? (2017)Dimensions of marketplace exclusion: representations, resistances and responses (2019)The Great Leap: Driving Innovation From the Base of the Pyramid (2002)The potential of social enterprise to enhance health and well-being: A model and systematic review (2014)Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis (2018)Stakeholder Governance for Responsible Innovation: A Theory of Value Creation, Appropriation, and Distribution (2021)The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)Agencing markets: Actualizing ongoing market innovation (2014)Business model innovation (2015)The phenomenon of purchasing second-hand products by the BOP consumers (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Using thematic analysis in psychology (2006)M-payment adoption for bottom of pyramid segment: an empirical investigation (2018)Diffusion of Innovations 1 (2019)Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh (2020)Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security (2021)‘Business Unusual’: Building BoP 3.0 (2018)Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid (2019)Bibliometric mapping on sustainable development at the base-of-the-pyramid (2020)The Presentation of Self in Everyday Life (2023)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications (2015)Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender (2021)Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia (2022)A Modern Model of Consumption for a Sustainable Society (1997)Societal marketing and morality (2002)Research on Corporate Philanthropy: A Review and Assessment (2013)Sustainable Operations Management (2005)From Strategy to Business Models and onto Tactics (2010)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)
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References

  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 2005The fortune at the bottom of the pyramid975 cited
  • 1972What Consumerism Means to Marketers233 cited
  • 2010New Approaches to Old Problems: Market‐Based Strategies for Poverty Alleviation101 cited
  • 2017Redefining the bottom of the pyramid from a marketing perspective74 cited
  • 2013Consumer Evaluation of Target Marketing to the Bottom of the Pyramid35 cited
  • 2013What are bottom of the pyramid markets and why do they matter?34 cited
  • 2013Consumption lives at the bottom of the pyramid34 cited
  • 2017Visual cues and innovation adoption among bottom of the pyramid consumers33 cited
  • 2013Marketing at the bottom of pyramid: market attractiveness and strategic requirements20 cited
  • 2017Brand adoption by BoP retailers18 cited
  • 2018Business strategies for the bottom of the pyramid: multiple case studies of large companies in the pacified communities of Rio de Janeiro17 cited
  • 2014Business Models at the Bottom of the Pyramid: Leveraging Context in Undeveloped Markets3 cited

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