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Customers’ relationships leading to brand tribalism and tribe behavioral intentions · Study

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ArticleCustomers’ relationships leading to brand tribalism and tribe behavioral intentions

Ji Youn Jeong2020

Article2020

Customers’ relationships leading to brand tribalism and tribe behavioral intentions

Ji Youn Jeong · Jinsoo Hwang · Sunghyup Sean Hyun

8 citations·0/0 files stored·International Journal of Hospitality Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1991Scale Development : Theory and Applications 1986The Elaboration Likelihood Model of Persuasion 2006Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review 1986Communication and Persuasion 2001Brand Community

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Year2020

Typearticle

Published2020-05-11

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.ijhm.2020.102529

openalex_workW3025344856

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