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Customers’ relationships leading to brand tribalism and tribe behavioral intentions
16 references·0 citing·44 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 1986The Elaboration Likelihood Model of Persuasion9,023 cited
  • 2006Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review7,009 cited
  • 1986Communication and Persuasion5,382 cited
  • 2001Brand Community4,090 cited
  • 2013Structural Equation Modeling With AMOS4,017 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,265 cited
  • 2002Building Brand Community2,661 cited
  • 2003Business Research Methods2,329 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,239 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,233 cited
  • 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,186 cited

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  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
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