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The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
16 references·2 citing·52 second hop
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References

  • 2018Artificial Intelligence in Service3,978 cited
  • 2016Digital marketing: A framework, review and research agenda2,049 cited
  • 2018Artificial Intelligence and the Public Sector—Applications and Challenges1,783 cited
  • 2018Mapping the challenges of Artificial Intelligence in the public sector: Evidence from public healthcare1,147 cited
  • 2019Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing914 cited
  • 2016The digital revolution in financial inclusion: international development in the fintech era795 cited
  • 2017Online Behavioral Advertising: A Literature Review and Research Agenda606 cited
  • 2020Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel513 cited
  • 2018Marketing AI recruitment: The next phase in job application and selection389 cited
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  • 2017Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature219 cited
  • 2019Keeping Humans in the Loop: Pooling Knowledge through Artificial Swarm Intelligence to Improve Business Decision Making197 cited
  • 2013Elevating marketing: marketing is dead! Long live marketing!192 cited
  • 2019Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting

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185 cited
  • 2002Tacit Knowledge and Strategic Decision Making161 cited
  • 2017FinTech: Harnessing Innovation for Financial Inclusion146 cited
  • Cited by

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    • 2021Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research327 cited