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Marketing research in China during the 40-year reform and opening
16 references·1 citing·51 second hopsampled
Marketing research in China during the 40-year reform and opening (2020)Marketing research in China during the 40…Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016)Is Eco-Friendly Unmanly? The …The Role of Culture in International Relationship Marketing (2014)The Role of Culture in Intern…Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency (2012)Dealing with Institutional Di…The Effects of Business and Political Ties on Firm Performance: Evidence from China (2011)The Effects of Business and P…The Effects of Business and Political Ties on Firm Performance: Evidence from China (2010)The Effects of Business and P…Is Customer Participation in Value Creation a Double-Edged Sword? 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2005The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations1,782 cited
  • 2010Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures1,084 cited
  • 2011The Effects of Business and Political Ties on Firm Performance: Evidence from China947 cited
  • 2016Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption751 cited
  • 2010The Effects of Business and Political Ties on Firm Performance: Evidence from China727 cited
  • 2008When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides704 cited
  • 2008Radical Innovation Across Nations: The Preeminence of Corporate Culture649 cited
  • 2006Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms541 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 2002The Role of the Institutional Environment in Marketing Channels528 cited
  • 2009Radical Innovation across Nations: The Preeminence of Corporate Culture456 cited
  • 2010

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A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
455 cited
  • 2012Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency313 cited
  • 2014The Role of Culture in International Relationship Marketing311 cited
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    • 2022Mediating Effect of Digital Marketing Capability on Marketing Effectiveness of Community Enterprises in Nakhon Pathom Province, Thailand10 cited