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The “ins” and “outs” of product and services marketing: The influence of consonant wanderings in consumer decision‐making
16 references·0 citing·49 second hop
The “ins” and “outs” of product and services marketing: The influence of consonant wanderings in consumer decision‐making (2020)The “ins” and “outs” of product and servi…Gaining trust as well as respect in communicating to motivated audiences about science topics (2014)Gaining trust as well as resp…The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions (2010)The Locus of Choice: Personal…Phonetic Symbolism and Brand Name Preference (2007)Phonetic Symbolism and Brand …G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)A Sound Idea: Phonetic Effect…Vowels and consonants : an introduction to the sounds of languages (2001)Vowels and consonants : an in…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Strategically Desirable Brand Name Characteristics (1989)Strategically Desirable Brand…Patterns of Sounds (1984)Patterns of SoundsMood, misattribution, and judgments of well-being: Informative and directive functions of affective states. 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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
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  • 1984Patterns of Sounds1,112 cited
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  • 2014Gaining trust as well as respect in communicating to motivated audiences about science topics498 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 2010The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions387 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 2007

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Phonetic Symbolism and Brand Name Preference
326 cited
  • 1989Strategically Desirable Brand Name Characteristics231 cited
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