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Purpose The knowledge of goals of the successor, who is preparing to take over the business, is extremely important for the succession process and further operation of a family enterprise. The aim of this study is to structure the goals of Polish family enterprises’ successors and to develop a Synthetic Model of the goals of Polish family enterprises' successors with the application of grey clustering evaluation models. Design/methodology/approach Research into the specifics of the diagnosis and assessment of the goals set for the successors of the first succession in family businesses in Poland was carried out in the third quarter of 2016 at two stages using two research methods: in-depth group interview and individual interview. The main aim of the first stage was the extraction of subjectively identified goals by family enterprises' successors (based on their succession experience). The statements were open and obtained during two in-depth group interviews (2 FGI) with successors being in the process of succession at its various stages (total, n = 14). The respondents presented their experiences connected with the succession process along with emotions that are associated with it. In one of the interview stages, the respondents were asked to enumerate their individual goals they set for themselves in the context of upcoming changes. Next, the group agreed on the most frequently mentioned goals by creating their verbal interpretation. The obtained list of 20 goals was recorded and discussed, and thanks to the application of the elimination rule in the collective decision-making process, that list was reduced to 10 goals, which was approved by all participating successors. Findings The results show the developed Synthetic Model of the goals of family enterprises’ successors. The study singled out four groups of successors: (1) successors who do not work in the family enterprise yet, (2) successors holding lower-level positions, (3) successors holding managerial positions, (4) successors who manage the entire company. As a result of the calculations, the developed Synthetic Model of the goals of family enterprises' successors was positively verified for successors working in higher-level positions and successors managing the entire family enterprise. Research limitations/implications In order to use the results of clustering, e.g. for conducting studies on large samples with the use of statistical tools, a reduced number of goals should be taken into account. A thorough study of three goals may bring results similar to the study of the original ten successors of Polish family enterprises in the process of succession. The aim of future research is to develop a mathematical model using optimization functions that enable selection of elements representing individual clusters in such a way that it leads to the extraction of the elements with the highest value in relation to the accepted criterion for assessing their value. Originality/value In the future, conducting family business research in accordance with the developed methodology requires a look at the proposed list of successor goals obtained during the Focus Group Interview (FGI) as it could be shortened using the Cluster of Grey Incidence method. Shortening the list of goals has its analytic and practical justifications. The study of the full list of goals in subsequent (and numerous further studies) could lead to errors related to, for example, different interpretation of goals among the investigated successors. Furthermore, the full list of goals would increase costs and extend research time.
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