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Practical Application of Forms and Tools of Marketing Communication in the SME Sector
16 references·3 citing·53 second hop
Practical Application of Forms and Tools of Marketing Communication in the SME Sector (2020)Practical Application of Forms and Tools …The SAGE Encyclopedia of Communication Research Methods (2017)The SAGE Encyclopedia of Comm…Integrated Marketing Communication Capability and Brand Performance (2014)Integrated Marketing Communic…Creating customer loyalty through service customization (2012)Creating customer loyalty thr…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Wiley International Encyclopedia of Marketing (2010)Wiley International Encyclope…Integrated Marketing Communication (2010)Integrated Marketing Communic…Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises (2009)Strategic marketing and marke…Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Three Approaches to Qualitative Content Analysis (2005)Three Approaches to Qualitati…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Service quality and customer retention: building long‐term relationships (2004)Service quality and customer …Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior (2004)Donor Trust and Relationship …A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Satisfaction, Repurchase Inte…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…The Influences of the Usage of Marketing Communication Tools on Innovations of the Functional Areas of Businesses: Perspectives for the Mining Industry (2022)The Influences of the Usage o…Examination of Differences in Using Marketing Tools in the Management of SMEs in the Visegrġd Group Countries (2022)Examination of Differences in…The CSR Perception of Front-line Employees of Luxury Fashion Businesses (2020)The CSR Perception of Front-l…Managing Brand Equity (1991)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Are social media replacing traditional media in terms of brand equity creation? 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References

  • 2005Three Approaches to Qualitative Content Analysis44,511 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2017The SAGE Encyclopedia of Communication Research Methods2,470 cited
  • 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics2,256 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2009Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises476 cited
  • 2012Creating customer loyalty through service customization370 cited
  • 2004Service quality and customer retention: building long‐term relationships324 cited
  • 2014Integrated Marketing Communication Capability and Brand Performance229 cited
  • 2010Wiley International Encyclopedia of Marketing215 cited

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  • 2004Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior206 cited
  • 2010Integrated Marketing Communication182 cited
  • Cited by

    • 2020The CSR Perception of Front-line Employees of Luxury Fashion Businesses23 cited
    • 2022The Influences of the Usage of Marketing Communication Tools on Innovations of the Functional Areas of Businesses: Perspectives for the Mining Industry9 cited
    • 2022Examination of Differences in Using Marketing Tools in the Management of SMEs in the Visegrġd Group Countries8 cited