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Brand image and price perceptions impact on purchase intentions: mediating brand trust
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  • 2023The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust7 cited
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  • 2023

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Brand Image Antecedents to Enhance Consumer Trust
6 cited
  • 2024Impact of Brand Equity and Purchase Intention on Dietetics and Nutrition Consultation Service5 cited
  • 2024The Role of Consumer Ethnocentrism, Perceived Quality, Perceived Price, and Perceived Brand Image on Willingness to Buy Erigo Clothing5 cited