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History as Luxury Brand Enhancement
16 references·0 citing·38 second hop
History as Luxury Brand Enhancement (2018)History as Luxury Brand EnhancementThe luxury strategy: break the rules of marketing to build luxury brands (2013)The luxury strategy: break th…Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Retail Luxury Strategy: Assem…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…The SAGE Handbook of Applied Social Research Methods (2009)The SAGE Handbook of Applied …Co-creating value for luxury brands (2009)Co-creating value for luxury …Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…Corporate brands with a heritage (2007)Corporate brands with a herit…Qualitative research in marketing (2005)Qualitative research in marke…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Case Study Research (2004)Case Study ResearchCase study research methods for theory building (2003)Case study research methods f…The Heritage Crusade and the Spoils of History (1998)The Heritage Crusade and the …Managing luxury brands (1997)Managing luxury brandsBuilding Theories from Case Study Research (1989)Building Theories from Case S…Case Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…Qualitative Data Analysis: An Expanded Sourcebook (1994)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Value co-creation: concept and measurement (2014)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Managing Brand Equity (1991)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Are social media replacing traditional media in terms of brand equity creation? (2012)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)The effect of social media communication on consumer perceptions of brands (2014)The Measurement of Meaning (1957)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Value‐based segmentation of luxury consumption behavior (2009)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Experimental and Quasi-Experimental Designs for Research (1963)The Interpretation of Cultures (1974)Book Review: Focus Groups: A Practical Guide for Applied Research (1989)Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology (1995)Focus Groups as Qualitative Research (1997)The Interpretation of Cultures (2017)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)Comparing the importance of luxury value perceptions in cross-national contexts (2011)Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)Communication and Trust in Global Virtual Teams (1999)Value creation in E‐business (2001)Seeking Qualitative Rigor in Inductive Research (2012)When Good Brands Do Bad (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Access-Based Consumption: The Case of Car Sharing: Table 1. (2012)The Modalities of Nostalgia (2006)Handbook of Research on Learning and Instruction (2011)Can We Increase Psychological Well-Being? The Effects of Interventions on Psychological Well-Being: A Meta-Analysis of Randomized Controlled Trials (2016)The relationships between school climate and adolescent mental health and wellbeing: A systematic literature review (2018)Likert-Type Scale (2025)
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References

  • 1989Building Theories from Case Study Research17,437 cited
  • 2004Case Study Research15,520 cited
  • 1998The Heritage Crusade and the Spoils of History1,918 cited
  • 2004Measuring perceptions of brand luxury1,575 cited
  • 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
  • 2005How brands become icons: the principles of cultural branding1,295 cited
  • 2009Building strong brands in a modern marketing communications environment1,211 cited
  • 2009Co-creating value for luxury brands979 cited
  • 2009The SAGE Handbook of Applied Social Research Methods940 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 2009The specificity of luxury management: Turning marketing upside down645 cited
  • 2007Corporate brands with a heritage585 cited
  • 2003Case study research methods for theory building553 cited
  • 2005Qualitative research in marketing523 cited
  • 2011Retail Luxury Strategy: Assembling Charisma through Art and Magic492 cited
  • 1997Managing luxury brands373 cited

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