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‘We’re all in this together’: Commodified notions of connection, care and community in brand responses to COVID-19

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References

2018Empowered992 cited
2012Commodity activism: cultural resistance in neoliberal times364 cited
2019Woke-washing: “intersectional” femvertising and branding “woke” bravery338 cited

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2025

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Brand activism in the era of permacrisis: systematic literature review and future research agenda

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2022Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic: a study from Lebanon15 cited

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2023‘We live in a capitalist world, we need to survive!’: Feminist cultural work, platform capitalism, and pandemic precarity5 cited