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Evolutionary branding
16 references·13 citing·35 second hop
Evolutionary branding (2010)Evolutionary brandingThe Origin and Evolution of Cultures (2005)The Origin and Evolution of C…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Religiosity in the Abandoned Apple Newton Brand Community (2005)Religiosity in the Abandoned …When Good Brands Do Bad (2004)When Good Brands Do BadThe Effects of Brand Relationship Norms on Consumer Attitudes and Behavior (2004)The Effects of Brand Relation…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Building Brand Community (2002)Building Brand CommunityUtopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Utopian Enterprise: Articulat…Brand Community (2001)Brand CommunityConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Possessions and the Extended Self (1988)Possessions and the Extended …Storytelling and Narration of Authenticity (2024)Storytelling and Narration of…Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising (2023)Driving Impact through Inclus…Consumers of Indonesian Wardah Cosmetics are the Focus of an Analysisis of Visual Storytelling Marketing (2023)Consumers of Indonesian Warda…Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands (2022)Storytelling in advertisement…Launching New Products using Storytelling as a Powerful Entrepreneurial Tool (2022)Launching New Products using …Good fortune and its influence on B2B relationships: The case of the Mae Manee money solution campaign in Thailand (2022)Good fortune and its influenc…A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers (2020)A Cross-Cultural Analysis of …Gender-based food stereotypes among Turkish university students (2017)Gender-based food stereotypes…When innovation met renovation: back to the future of branding (2015)When innovation met renovatio…Digital Brand Storytelling – Geschichten am digitalen Lagerfeuer? (2014)Digital Brand Storytelling – …Creating and Interpreting Visual Storytelling Art in Extending Thematic Apperception Tests and Jung's Method of Interpreting Dreams (2013)Creating and Interpreting Vis…Appealing to the imagination: Effective and ethical marketing of religion (2013)Appealing to the imagination:…Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand (2010)Authentic Brand Narratives: C…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Culture's Consequences: International Differences in Work-Related Values. (1983)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Brand Love (2011)Customer Engagement (2011)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 2001Brand Community3,994 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
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  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 2005The Origin and Evolution of Cultures1,196 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
  • 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 11,051 cited
  • 2005Religiosity in the Abandoned Apple Newton Brand Community

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Cited by

  • 2023Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising44 cited
  • 2013Appealing to the imagination: Effective and ethical marketing of religion31 cited
  • 2022Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands30 cited
  • 2020A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers25 cited
  • 2010Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand22 cited
  • 2017Gender-based food stereotypes among Turkish university students18 cited
  • 2015When innovation met renovation: back to the future of branding13 cited
  • 2013Creating and Interpreting Visual Storytelling Art in Extending Thematic Apperception Tests and Jung's Method of Interpreting Dreams12 cited
  • 2022Good fortune and its influence on B2B relationships: The case of the Mae Manee money solution campaign in Thailand9 cited
  • 2014Digital Brand Storytelling – Geschichten am digitalen Lagerfeuer?4 cited
  • 2023Consumers of Indonesian Wardah Cosmetics are the Focus of an Analysisis of Visual Storytelling Marketing2 cited
  • 2022Launching New Products using Storytelling as a Powerful Entrepreneurial Tool1 cited
  • 2024Storytelling and Narration of Authenticity0 cited