Customer Segmentation using Machine Learnin

Patel Monil

32 citations0/0 files storedInternational Journal for Research in Applied Science and Engineering Technology

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Customer churn and segmentation Advanced Clustering Algorithms Research Data Mining and Machine Learning Applications

Abstract

In recent years, every e-commerce enterprise focuses on Customer Relationship Management(CRM) to provide the better services to the customer as compared to their competitors.Building a better relationship with customer help the enterprises in increasing profit and customers retention and satisfaction.It is necessary for enterprises to identify the potential customers in the market by mining the customer data to gain profitable insight.One of the efficient way to identify the different customer characteristics is by applying clustering analysis.In this paper, different clustering approach has been presented in order to segment the customer and apply the different marketing strategies accordingly.The possibility of hybrid combination of clustering algorithm can outperform individual model has also been discussed.

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References

2002Data mining techniques for customer relationship management 2000Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes 2018Customer Segmentation using K-means Clustering 2005Intelligent profitable customers segmentation system based on business intelligence tools 2015Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation 2018Approaches to Clustering in Customer Segmentation 2015The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?

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2021Customer Segmentation Techniques on E-Commerce 2022Customer Market Segmentation using Machine Learning Algorithm 2022Behavioral Segmentation with Product Estimation using K-Means Clustering and Seasonal ARIMA 2024Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm

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