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Customer Segmentation using Machine Learnin

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References

2002Data mining techniques for customer relationship management508 cited
2000Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes330 cited
2018Customer Segmentation using K-means Clustering186 cited
2005Intelligent profitable customers segmentation system based on business intelligence tools157 cited
2015Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation142 cited
2018Approaches to Clustering in Customer Segmentation63 cited
2015The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?39 cited

Cited by

2021Customer Segmentation Techniques on E-Commerce20 cited
2022Customer Market Segmentation using Machine Learning Algorithm14 cited
2022Behavioral Segmentation with Product Estimation using K-Means Clustering and Seasonal ARIMA13 cited
2024Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm12 cited
2023Customer Segmentation using Machine Learning11 cited

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