Exploring the effects of unethical pro-organizational behaviour on innovation strategy: an examination based on firm survey in China

Abstract

The purpose of this study is to explore whether a firm’s unethical pro-organizational behaviour exerts a significant influence on its innovation strategy, particularly when the firm perceives business licencing and permits as an obstacle to its operations. Our study of the Chinese sample founds that unethical pro-organizational behaviour poses a positive effect on product innovation but no robustly significant impact on management innovation, and the obstacle caused by business licencing and permits plays a moderating role and can enhance the relationship between unethical pro-organizational behaviour and product innovation.

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