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Differences between X and Y Generation in Attitudes towards Online Book Purchasing
16 references·1 citing·49 second hop
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References

  • 2012Social research 2.0: virtual snowball sampling method using Facebook1,283 cited
  • 2003The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce879 cited
  • 2008Generational differences: An examination of work values and generational gaps in the hospitality workforce720 cited
  • 2015Convenience Sampling, Random Sampling, and Snowball Sampling: How Does Sampling Affect the Validity of Research?523 cited
  • 2016Generation X vs. Generation Y – A decade of online shopping520 cited
  • 2010Marketing to the Generations501 cited
  • 2002Electronic Commerce 2002: A Managerial Perspective484 cited
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  • 2003Exploring motivations for consumer Web use and their implications for e‐commerce409 cited
  • 2008Age differences in mobile service perceptions: comparison of Generation Y and baby boomers316 cited
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  • 2002Switching to electronic stores: consumer characteristics and the perception of shopping benefits279 cited
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  • 2016The Employees of Baby Boomers Generation, Generation X, Generation Y and Generation Z in Selected Czech Corporations as Conceivers of Development and Competitiveness in their Corporation

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168 cited
  • 2016Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement135 cited
  • 2001Workplace learning and Generation X105 cited
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    • 2023Factors Influencing Behavioral Propensity To Use Mobile Shopping Apps In Generation X: The Tam Approach6 cited