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Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective
16 references·0 citing·42 second hop
Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective (2019)Brand Loyalty versus Brand Switching: Rev…An updated and expanded assessment of PLS-SEM in information systems research (2017)An updated and expanded asses…Young consumers’ insights on brand equity (2015)Young consumers’ insights on …A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS (2013)Partial Least Squares Structu…Making sense of Cronbach's alpha (2011)Making sense of Cronbach's al…Examining the role of advertising and sales promotions in brand equity creation (2011)Examining the role of adverti…Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Research Methods for Business Students (2003)Research Methods for Business…The Impact of Private versus Public Consumption on Variety-Seeking Behavior (2002)The Impact of Private versus …Building Brand Community (2002)Building Brand CommunityA framework for marketing management (2000)A framework for marketing man…A First Course in Factor Analysis (1993)A First Course in Factor Anal…Latent Variable Path Modeling with Partial Least Squares (1989)Latent Variable Path Modeling…Principles of Marketing (1972)Principles of MarketingStructural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Sample size in factor analysis. (1999)Scale Development Research (2006)Exploratory Factor Analysis: A Five-Step Guide for Novices (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Coefficient Alpha and the Internal Structure of Tests (1951)Scale Development : Theory and Applications (1991)What is coefficient alpha? An examination of theory and applications. (1993)Enhancing Student Engagement Using the Flipped Classroom (2014)Principles and methods of validity and reliability testing of questionnaires used in social and health science researches (2015)Development and initial validation of the COVID Stress Scales (2020)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A power primer. (1992)Mobile technology acceptance model: An investigation using mobile users to explore smartphone credit card (2016)The Relationship between Customer Satisfaction and Customer Trust on Customer Loyalty (2017)Impact of “e-Learning crack-up” perception on psychological distress among college students during COVID-19 pandemic: A mediating role of “fear of academic year loss” (2020)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
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References

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  • 2002The Impact of Private versus Public Consumption on Variety-Seeking Behavior661 cited
  • 2011Examining the role of advertising and sales promotions in brand equity creation544 cited

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  • 2015Young consumers’ insights on brand equity529 cited
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