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Interpret me! The interplay between visual metaphors and verbal messages in advertising
16 references·0 citing·45 second hop
Interpret me! The interplay between visual metaphors and verbal messages in advertising (2020)Interpret me! The interplay between visua…The Aha! Moment (2009)The Aha! MomentMetaphor in Pictures and Multimodal Representations (2008)Metaphor in Pictures and Mult…Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2007)Visual Metaphor in Advertisin…The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes (2006)The Influence of Metaphors an…INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Beyond Visual Metaphor: A New…Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising (2003)Visual and Verbal Rhetorical …The Impact of Verbal Anchoring on Consumer Response to Image Ads (2000)The Impact of Verbal Anchorin…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor (1999)Responses to Information Inco…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues (1991)Comprehension's Role in Persu…Cognitive and affective responses to advertising (1989)Cognitive and affective respo…Conceptual Metaphor in Everyday Language (1980)Conceptual Metaphor in Everyd…Curiosity and learning (1978)Curiosity and learningWomen, Fire, and Dangerous Things (1987)Reading images: the grammar of visual design (1996)Metaphors We Live By (2003)Metaphors in editorial cartoons representing the global financial crisis (2011)The contemporary theory of metaphor — now new and improved! (2011)Human Cognitive Processing (2013)Dimensions of Consumer Expertise (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Familiarity and Advertising Repetition Effects (2003)Information direction, website reputation and eWOM effect: A moderating role of product type (2008)Exciting red and competent blue: the importance of color in marketing (2011)Advances in Consumer Research (2025)Fundamentals of Language (1980)Relevance: Communication and Cognition (1986)Studies in the Way of Words (1989)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)A Theory of Semiotics (1976)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Personification in Advertising (2011)“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Decoding Advertisements: Ideology and Meaning in Advertising (1978)The Efficient Assessment of Need for Cognition (1984)Mental leaps: analogy in creative thought (1995)Handbook of qualitative research methods in marketing (2007)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Seeking and Processing Information about Impersonal Risk (2006)Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes (2009)The associative basis of the creative process. (1962)Protocol Analysis: Verbal Reports as Data (1986)Neural Activity When People Solve Verbal Problems with Insight (2004)A Brain Mechanism for Facilitation of Insight by Positive Affect (2008)Gaining Insight Into the “Aha” Experience (2010)How Power Affects People: Activating, Wanting, and Goal Seeking (2016)Language and the mind (1968)Metaphor and the rhetorical invention of cold war “idealists” (1987)Causation and Explanation in Social Science (2009)A beautiful metaphor: transformative learning theory (2013)Tourism information and pleasure motivation (2000)Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? (2008)Revisiting gender differences: What we know and what lies ahead (2014)
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References

  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 1980Conceptual Metaphor in Everyday Language837 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses657 cited
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  • 2008Metaphor in Pictures and Multimodal Representations443 cited
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  • 2009The Aha! Moment425 cited
  • 2005INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words423 cited
  • 1991Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues355 cited
  • 1999Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor336 cited
  • 1978Curiosity and learning333 cited
  • 2006The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes274 cited
  • 2003Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising253 cited
  • 2000

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The Impact of Verbal Anchoring on Consumer Response to Image Ads
229 cited
  • 2007Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?218 cited
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