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How Do I Like My Chances (to Unfold)? Why Perceived Scarcity and Anticipated Hope Lead Consumers to Prefer Increasing Probabilities of Obtaining a Resource
16 references·1 citing·55 second hop
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References

  • 2008Influence: science and practice1,019 cited
  • 2006Conserving self-control strength.558 cited
  • 2007Future‐oriented emotions: conceptualization and behavioral effects432 cited
  • 2018The effects of scarcity on consumer decision journeys363 cited
  • 2010Can Uncertainty Improve Promotions?197 cited
  • 2003The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects: Figure 1119 cited
  • 2013Limited Availability Reduces the Rate of Satiation109 cited
  • 2007Threats to Hope: Effects on Reasoning about Product Information78 cited
  • 2013‘Let me dream on!’ Anticipatory emotions and preference for timing in lotteries72 cited
  • 2002Reasons for sequence preferences66 cited
  • 2014Acts of emptying promote self‐focus: A perceived resource deficiency perspective61 cited
  • 2017When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior58 cited
  • 2010Consuming experience: Why affective forecasters overestimate comparative value57 cited
  • 2019Promotional Games Increase Consumer Conversion Rates and Spending53 cited
  • 2001The same but different: an empirical investigation of the reducibility principle

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49 cited
  • 2017Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates43 cited
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    • 2024The impact of scarcity promotions in live streaming e-commerce on purchase intention: the mediating effect of emotional experience10 cited