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Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication
16 references·0 citing·47 second hop
Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication (2020)Stories or Expositive Messages? Comparing…The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)The Extended Transportation-I…How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)How Sustainability Ratings Mi…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Corporate Hypocrisy: Overcomi…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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(1980)Heuristic versus systematic i…A Ladder Of Citizen Participation (1969)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Greening Goliaths versus emerging Davids — Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship (2009)Strategic management a stakeholder approach (2010)Socioemotional Wealth and Proactive Stakeholder Engagement: Why Family–Controlled Firms Care More about their Stakeholders (2012)Stakeholder Engagement: Past, Present, and Future (2022)The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Handbook of Social Psychology (2013)Do ESG Controversies Matter for Firm Value? Evidence from International Data (2016)Corporate Social Performance Revisited (1991)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)Developing Buyer-Seller Relationships (1987)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)Testing Structural Equation Models. (1994)Brand authenticity: An integrative framework and measurement scale (2014)Adoption of CSR and Sustainability Reporting Standards: Economic Analysis and Review (2019)Self-Perception Theory (1972)Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The role of transportation in the persuasiveness of public narratives. (2000)Communication And Persuasion (2017)Corporate Social Responsibility (1999)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Economic Perspectives on Corporate Social Responsibility (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Understanding Customer Experience Throughout the Customer Journey (2016)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)
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References

  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,794 cited
  • 1986Communication and Persuasion5,381 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,712 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,075 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,688 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
  • 2002Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-presentations1,406 cited
  • 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,371 cited
  • 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,355 cited
  • 2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,303 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,281 cited
  • 2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication1,093 cited

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  • 2008Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives1,090 cited
  • 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,031 cited
  • 2000Determinants of Sports Sponsorship Response1,019 cited
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