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How cartoon characters and claims influence children’s attitude towards a snack vegetable – An explorative cross-cultural comparison between Indonesia and Denmark
16 references·3 citing·49 second hop
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References

  • 1978Social Learning Theory.25,528 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change5,011 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 2003Cross-Cultural Survey Methods836 cited
  • 1996Children's wishful identification and parasocial interaction with favorite television characters548 cited
  • 2002Cultural differences in responses to a likert scale544 cited
  • 2014Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs305 cited
  • 1984Calculation of Polychotomous Logistic Regression Parameters Using Individualized Regressions251 cited
  • 2004SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes198 cited
  • 2003Children’s visual memory of packaging185 cited
  • 1995The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children132 cited
  • 2012The Influence of Media Characters on Children's Food Choices121 cited
  • 2010Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit108 cited
  • 1997The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand

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98 cited
  • 2014The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers84 cited
  • 2014Effects of licensed characters on children’s taste and snack preferences in Guatemala, a low/middle income country83 cited
  • Cited by

    • 2022Helping Mother Earth: young children's responses to sustainability labels on food packaging19 cited
    • 2023The effects of food anthropomorphism on consumer behavior: A systematic literature review with integrative framework and future research directions19 cited
    • 2024What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value18 cited