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Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up
16 references·0 citing·50 second hop
Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up (2020)Gender stereotypes in television advertis…Gender Roles (2019)Gender RolesAdvertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017)Advertising “like a girl”: To…Gender stereotypes in advertising: a review of current research (2016)Gender stereotypes in adverti…A longitudinal content analysis of gender role portrayal in Belgian television advertising (2014)A longitudinal content analys…Islamic Arab hospitality and multiculturalism (2013)Islamic Arab hospitality and …The Role of Stereotype Threats in Undermining Girls’ and Women’s Performance and Interest in STEM Fields (2011)The Role of Stereotype Threat…Gender roles in advertising (2011)Gender roles in advertisingExamination of Gender-role Portrayals in Television Advertising across Seven Countries (2010)Examination of Gender-role Po…A meta-analysis of gender roles in advertising (2009)A meta-analysis of gender rol…A Content Analysis of Magazine Advertisements from the United States and the Arab World (2000)A Content Analysis of Magazin…Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Sex-Role Stereotyping in Tele…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…Structure of gender stereotypes: Interrelationships among components and gender label. (1984)Structure of gender stereotyp…Sex‐role stereotyping in British television advertisements (1981)Sex‐role stereotyping in Brit…Trends in Sex Roles in Television Commercials (1979)Trends in Sex Roles in Televi…The image of women in network TV commercials (1972)The image of women in network…Attitudinal effects of mere exposure. (1968)Measuring sex stereotypes : a thirty-nation study (1982)Social psychology across cultures (1993)The Effect Of Television Commercials On Mood And Body Dissatisfaction: The Role Of Appearance-Schema Activation (2002)Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness (2014)The Silent Language (1959)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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(1991)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Meta-analysis: integrating accumulated knowledge (2017)Nature of Prejudice (1954)Sex‐Role Stereotypes: A Current Appraisal1 (1972)The measurement of psychological androgyny. (1974)Social Identity and Social Emotions: Toward New Conceptualizations of Prejudice (1993)Forming impressions from stereotypes, traits, and behaviors: A parallel-constraint-satisfaction theory. (1996)Exposure to Benevolent Sexism and Complementary Gender Stereotypes: Consequences for Specific and Diffuse Forms of System Justification. (2005)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Is Female to Male as Nature Is to Culture? (1972)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Advances in international marketing (1992)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Methodological issues in cross‐cultural marketing research (1996)Cultivation Analysis: An Overview (1998)Culture, Media, Language (2003)Cognitive Processes in Stereotyping and Intergroup Behavior (2015)Feminism in advertising: Irony or revolution? A critical review of femvertising (2020)Women and Suicidal Behavior (2020)A Theory of Psychological Reactance (1968)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Social Comparison and the Idealized Images of Advertising (1991)Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality (2021)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. (2008)Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses (2019)Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram (2021)Diversity and inclusion in advertising research (2022)Sex Role Portrayals in Advertising (1977)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)
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References

  • 1984Structure of gender stereotypes: Interrelationships among components and gender label.958 cited
  • 2011The Role of Stereotype Threats in Undermining Girls’ and Women’s Performance and Interest in STEM Fields501 cited
  • 2009A meta-analysis of gender roles in advertising453 cited
  • 2016Gender stereotypes in advertising: a review of current research396 cited
  • 2017Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects331 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
  • 1999Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years238 cited
  • 2000A Content Analysis of Magazine Advertisements from the United States and the Arab World226 cited
  • 1972The image of women in network TV commercials206 cited
  • 2019Gender Roles174 cited
  • 2010Examination of Gender-role Portrayals in Television Advertising across Seven Countries160 cited
  • 1981Sex‐role stereotyping in British television advertisements160 cited
  • 1979Trends in Sex Roles in Television Commercials150 cited
  • 2014A longitudinal content analysis of gender role portrayal in Belgian television advertising111 cited

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  • 2013Islamic Arab hospitality and multiculturalism104 cited
  • 2011Gender roles in advertising104 cited
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