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Marketing Strategies in the Decision-Making Process for Undergraduate Choice in Pursuit of Hospitality and Tourism Higher Education: The Case of Hong Kong
16 references·6 citing·40 second hop
Marketing Strategies in the Decision-Making Process for Undergraduate Choice in Pursuit of Hospitality and Tourism Higher Education: The Case of Hong Kong (2020)Marketing Strategies in the Decision-Maki…Sample size for qualitative research (2016)Sample size for qualitative r…Business Research Methods (2011)Business Research MethodsQualitative data analysis for applied policy research (2010)Qualitative data analysis for…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…The qualitative research interview (2006)The qualitative research inte…How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…Research Methods for Business Students (2003)Research Methods for Business…Exploratory Research in the Social Sciences (2001)Exploratory Research in the S…Research Methods for Business Students (2000)Research Methods for Business…The impact of other customers on service experiences: A critical incident examination of “getting along” (1997)The impact of other customers…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Marketing: An introduction (1992)Marketing: An introductionEvaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Evaluating Service Encounters…Strategic Marketing for Educational Institutions (1987)Strategic Marketing for Educa…Marketing Strategies and Organizational Structures for Service Firms (1981)Marketing Strategies and Orga…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Gen Z’s intentions to pursue a tourism degree: A study based on the theory of planned behavior in Mexico (2026)Gen Z’s intentions to pursue …Vocational Education Input for a Sustainable Hospitality Industry (2024)Vocational Education Input fo…Factors Affecting Chinese Students’ Selection of Tourism and Hospitality Management Undergraduate Programs (2024)Factors Affecting Chinese Stu…RETRACTED ARTICLE: Synergizing Culture and Tourism Talents: Empowering Tourism Enterprises for Success (2023)RETRACTED ARTICLE: Synergizin…The Impact of Core Self-Evaluations on Job Satisfaction and Turnover Intention among Higher Education Academic Staff: Mediating Roles of Intrinsic and Extrinsic Motivation (2022)The Impact of Core Self-Evalu…Motivations to Study Culinary Arts in the Brazilian Context (2022)Motivations to Study Culinary…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Market Orientation: Antecedents and Consequences (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Handbook of Qualitative Research (1994)Qualitative Data Analysis: An Expanded Sourcebook (1994)Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services (2014)Systematic methodological review: developing a framework for a qualitative semi‐structured interview guide (2016)The Discovery of Grounded Theory (2017)Semistructured interviewing in primary care research: a balance of relationship and rigour (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative research and evaluation methods (1980)Qualitative inquiry and research design: choosing among five traditions. (1998)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Sample size in qualitative research (1995)Determining Sample Size (2000)Can sample size in qualitative research be determined a priori? (2018)Generalizability in Qualitative Research: A Tale of Two Traditions (2018)Sample Sizes for 10 Types of Qualitative Data Analysis: An Integrative Review, Empirical Guidance, and Next Steps (2024)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)The role of music in adolescents' mood regulation (2006)TWO CRITERIA FOR GOOD MEASUREMENTS IN RESEARCH: VALIDITY AND RELIABILITY (2017)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Measurement of Corporate Social Action (2006)The circular economy and circular economic concepts—a literature analysis and redefinition (2017)Exploratory Research (2020)Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis (2013)Lean and green – a systematic review of the state of the art literature (2015)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)Thematic Analysis (2019)Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches (2020)
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References

  • 2005How Many Interviews Are Enough?20,704 cited
  • 2003Research Methods for Business Students17,197 cited
  • 2000Research Methods for Business Students5,592 cited
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  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
  • 2010Qualitative data analysis for applied policy research4,799 cited
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  • 2001Exploratory Research in the Social Sciences1,840 cited
  • 2016Sample size for qualitative research1,668 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
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  • 1997The impact of other customers on service experiences: A critical incident examination of “getting along”766 cited
  • 1981Marketing Strategies and Organizational Structures for Service Firms763 cited
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  • 2009A Review of Marketing Mix: 4Ps or More?345 cited
  • 1987Strategic Marketing for Educational Institutions323 cited

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Cited by

  • 2022The Impact of Core Self-Evaluations on Job Satisfaction and Turnover Intention among Higher Education Academic Staff: Mediating Roles of Intrinsic and Extrinsic Motivation50 cited
  • 2023RETRACTED ARTICLE: Synergizing Culture and Tourism Talents: Empowering Tourism Enterprises for Success20 cited
  • 2024Factors Affecting Chinese Students’ Selection of Tourism and Hospitality Management Undergraduate Programs3 cited
  • 2022Motivations to Study Culinary Arts in the Brazilian Context2 cited
  • 2024Vocational Education Input for a Sustainable Hospitality Industry0 cited
  • 2026Gen Z’s intentions to pursue a tourism degree: A study based on the theory of planned behavior in Mexico0 cited