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Confirmatory factor analysis of green advertising and its impact on green awareness · Study

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ArticleConfirmatory factor analysis of green advertising and its impact on green awareness

Doni Purnama Alamsyah2020

OA

Articlediamond2020

Confirmatory factor analysis of green advertising and its impact on green awareness

Doni Purnama Alamsyah · Norfaridatul Akmaliah Othman · Mohammed Hariri Bakri · Angel Natalia Adjie · Keisya Salsabila · Didin Syarifuddin

25 citations·0/0 files stored·Management Science Letters

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Environmental Sustainability in Business Marketing and Advertising Strategies Environmental Education and Sustainability

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References

2008Structural Equation Modelling: Guidelines for Determining Model Fit 1995Green Advertising and the Reluctant Consumer 2010Green consumer market segmentation: empirical findings from Portugal 1994How Green Is My Value: Exploring the Relationship Between Environmentalism and Materialism 2009Green advertising revisited 2005Green advertising effects on attitude and choice of advertising themes 2013Green awareness effects on consumers' purchasing decision: Some insights from Malaysia 2008Socially responsible entrepreneurs: What do they do to create and build their companies?

Cited by

2023Tourist behaviour: The role of digital marketing and social media 2021Consumer awareness towards eco-friendly product through green advertising: Environmentally friendly strategy 2021Customer Behavior of Green Advertising: Confirmatory Factor Analysis

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2021Consumer awareness towards eco-friendly product through green advertising: Environmentally friendly strategyother · 10 shared references 2021Customer Behavior of Green Advertising: Confirmatory Factor Analysisarticle · 9 shared references 2018Green advertising, green brand image and green awareness for environmental productsother · 5 shared references 2012Are guilt appeals a panacea in green advertising?article · 4 shared references 2017An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Genderarticle · 3 shared references 2020Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behaviorarticle · 3 shared references

Details

Year2020

Typearticle

Published2020-01-01

VenueManagement Science Letters

ISSN-L1923-9335

Languageen

Citations25

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.5267/j.msl.2020.7.021

openalex_workW3046368595

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