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Confirmatory factor analysis of green advertising and its impact on green awareness
14 references·4 citing·53 second hop
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References

  • 2008Structural Equation Modelling: Guidelines for Determining Model Fit8,744 cited
  • 1995Green Advertising and the Reluctant Consumer348 cited
  • 2010Green consumer market segmentation: empirical findings from Portugal262 cited
  • 1994How Green Is My Value: Exploring the Relationship Between Environmentalism and Materialism258 cited
  • 2009Green advertising revisited243 cited
  • 2005Green advertising effects on attitude and choice of advertising themes237 cited
  • 2013Green awareness effects on consumers' purchasing decision: Some insights from Malaysia188 cited
  • 2008Socially responsible entrepreneurs: What do they do to create and build their companies?128 cited
  • 2016Online Purchase Behavior of Generation Y in Malaysia115 cited
  • 2012Green Advertising and Environmentally Responsible Consumer Behavior: The Level of Awareness and Perception of Malaysian Youth83 cited
  • 2010How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times50 cited
  • 2018Green advertising, green brand image and green awareness for environmental products47 cited
  • 2014Advertising Creativity – The Right Balance between Surprise, Medium and Message Relevance28 cited
  • 2014A Comparative Analysis of the Factors Effecting the Employee Motivation and Employee Performance in Pakistan

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19 cited

Cited by

  • 2023Tourist behaviour: The role of digital marketing and social media162 cited
  • 2021Consumer awareness towards eco-friendly product through green advertising: Environmentally friendly strategy22 cited
  • 2021Customer Behavior of Green Advertising: Confirmatory Factor Analysis17 cited
  • 2023Explaining media effect of green advertising on audience attitude11 cited