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Choosing among alternative new product development projects: The role of heuristics
16 references·11 citing·42 second hop
Choosing among alternative new product development projects: The role of heuristics (2020)Choosing among alternative new product de…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Heuristic Decision Making (2010)Heuristic Decision MakingThe Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Measuring Global Self-Esteem: Construct Validation of a Single-Item Measure and the Rosenberg Self-Esteem Scale (2001)Measuring Global Self-Esteem:…Improving Pregnancy Outcome during Imprisonment: A Model Residential Care Program (2001)Improving Pregnancy Outcome d…The M3-Competition: results, conclusions and implications (2000)The M3-Competition: results, …Creative industries: contracts between art and commerce (2000)Creative industries: contract…Overall job satisfaction: How good are single-item measures? (1997)Overall job satisfaction: How…Reasoning the fast and frugal way: Models of bounded rationality. (1996)Reasoning the fast and frugal…The robust beauty of improper linear models in decision making. (1979)The robust beauty of improper…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Handbook of Industrial and Organizational Psychology. (1977)Handbook of Industrial and Or…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Guest Editorial: Cognitive Biases and Heuristics in the New Product Development Process—A Call for More Empirical Evidence (2025)Guest Editorial: Cognitive Bi…Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes (2024)Marketing experts are always …Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads (2024)Ignite the Scent: The Effecti…How Do Stereotypical Representations Affect Judgments of New Product Success? An Empirical Investigation (2024)How Do Stereotypical Represen…Customer involvement in co-development: problem-solving and decision-making in new product development (2024)Customer involvement in co-de…Is exposure to the family firm always good for the next CEO? How successor pre-succession firm experience affects post-succession performance in family firms (2023)Is exposure to the family fir…How Does CEO Decision Style Influence Firm Performance? The Mediating Role of Speed and Innovativeness in New Product Development (2023)How Does CEO Decision Style I…Selecting Innovation Projects: Do Middle and Senior Managers Differ When It Comes to Radical Innovation? (2022)Selecting Innovation Projects…Intuition as Emergence: Bridging Psychology, Philosophy and Organizational Science (2022)Intuition as Emergence: Bridg…Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective (2022)Exploring the relationship be…Package appearance matter: Facial expression and Galvanic Skin Response analysis approach (2021)Package appearance matter: Fa…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Emotion and Decision Making (2014)Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing (2021)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 2017The Discovery of Grounded Theory26,287 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys17,460 cited
  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 1977Handbook of Industrial and Organizational Psychology.12,111 cited
  • 2010Heuristic Decision Making4,028 cited
  • 1996Reasoning the fast and frugal way: Models of bounded rationality.3,503 cited
  • 1997Overall job satisfaction: How good are single-item measures?3,479 cited
  • 2001Measuring Global Self-Esteem: Construct Validation of a Single-Item Measure and the Rosenberg Self-Esteem Scale3,231 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,130 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1979The robust beauty of improper linear models in decision making.1,969 cited
  • 2000Creative industries: contracts between art and commerce1,962 cited
  • 2000The M3-Competition: results, conclusions and implications

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1,700 cited
  • 2001Improving Pregnancy Outcome during Imprisonment: A Model Residential Care Program1,647 cited
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    • 2022Intuition as Emergence: Bridging Psychology, Philosophy and Organizational Science15 cited
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    • 2022Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective10 cited
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    • 2024Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads5 cited
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