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Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica
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Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica (2020)Using Subvertising to Build Families’ Per…The Coding Manual for Qualitative Researchers (2025)The Coding Manual for Qualita…Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012)Sponsorship Disclosure: Effec…Media Literacy Interventions: A Meta-Analytic Review (2012)Media Literacy Interventions:…Effects of online advertising format and persuasion knowledge on audience reactions (2012)Effects of online advertising…Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)Effects of Prominence, Involv…Social Psychology of Consumer Behavior (2008)Social Psychology of Consumer…The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007)The Effects of Playing an Adv…What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising? (2005)What can The Study of Cogniti…The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults (2005)The Development of Marketplac…Consumer Self-Confidence: Refinements in Conceptualization and Measurement (2001)Consumer Self-Confidence: Ref…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …Four Factor Index of Social Status (1975)Four Factor Index of Social S…Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Children and Commercial Persu…The Psychology of Interpersonal Relations. 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Hedges and Ingram Olkin New York: Academic Press, 1985. xxii + 369 pp (1988)What type of content are smartphone users addicted to?: SNS vs. games (2015)Associations Between Time Spent Using Social Media and Internalizing and Externalizing Problems Among US Youth (2019)Does Media Literacy Help Identification of Fake News? 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References

  • 2025The Coding Manual for Qualitative Researchers19,193 cited
  • 1975Four Factor Index of Social Status6,989 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts4,086 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,058 cited
  • 2001Consumer Self-Confidence: Refinements in Conceptualization and Measurement712 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
  • 2012Media Literacy Interventions: A Meta-Analytic Review502 cited
  • 2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses435 cited
  • 1974Children and Commercial Persuasion: An Attribution Theory Analysis405 cited
  • 2007The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests367 cited
  • 2008Social Psychology of Consumer Behavior343 cited
  • 2005The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults336 cited
  • 2005What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?282 cited

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2012
Effects of online advertising format and persuasion knowledge on audience reactions
271 cited
  • 2011Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames264 cited
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