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Investigating Food Packaging Elements from a Consumer’s Perspective
16 references·3 citing·51 second hop
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References

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  • 2012

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Consumer reaction to new package design
56 cited
  • 2015Packaging Design Elements and Users Perception: A Context in Fashion Branding and Communication49 cited
  • 2013The Impact of Aesthetics Package Design Elements on Consumer Purchase Decisions: A Case of Locally Produced Dairy Products in Southern Zimbabwe.42 cited
  • Cited by

    • 2022Eastern Poland Consumer Awareness of Innovative Active and Intelligent Packaging in the Food Industry: Exploratory Studies21 cited
    • 2021Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan17 cited
    • 2024Examining the Market Potential for Smart Intelligent Packaging: A Focus on Italian Consumers11 cited