Articlediamond2017

THE DETERMINANTS OF PURCHASE INTENTION ON COUNTERFEIT SPORTSWEAR

Eugene Aw Cheng Xi · Kenny Teoh Guan Cheng

15 citations0/0 files storedJournal of Applied Structural Equation Modeling

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Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Copyright and Intellectual Property

Abstract

This study looks into the determinants of purchase intention on counterfeit sportswear based on Theory of Reasoned Action. This is a cross-sectional study and purposive sampling was applied. Survey data was collected from 200 respondents aged below 30. Using Partial Least Square Structural Equation Modeling (PLS-SEM), result indicated that attitude influences purchase intention on counterfeit sportswear, where attitude is predetermined by materialism and subjective norms but not integrity. Creating an environment which disfavor the attitude towards counterfeits is important in curbing counterfeits consumption issue.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences 1988Structural equation modeling in practice: A review and recommended two-step approach.2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1988On the Evaluation of Structural Equation Models 1980Understanding Attitudes and Predicting Social Behavior 1957A Theory of Cognitive Dissonance

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