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The product-selling strategy under direct and indirect value identification
16 references·1 citing·51 second hop
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References

  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2010Who are the social media influencers? A study of public perceptions of personality1,429 cited
  • 2002Supply Chain Coordination Under Channel Rebates with Sales Effort Effects860 cited
  • 2018Green product supply chain contracts considering environmental responsibilities744 cited
  • 2016Green product design in supply chains under competition652 cited
  • 2019Green product development under competition: A study of the fashion apparel industry339 cited
  • 2017A game theoretic approach for green and non-green product pricing in chain-to-chain competitive sustainable and regular dual-channel supply chains328 cited
  • 2019Pricing and coordination strategies of a dual-channel supply chain considering green quality and sales effort311 cited
  • 2016Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis257 cited
  • 2012Consumer Heterogeneity, Product Quality, and Distribution Channels230 cited
  • 2015From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream201 cited
  • 2018Green product pricing with non-green product reference170 cited
  • 2016Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism160 cited

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2012
Retail Strategies for Extended Warranty Sales and Impact on Manufacturer Base Warranties
70 cited
  • 2013The Impact of the Manufacturer-Hired Sales Agent on a Supply Chain with Information Asymmetry49 cited
  • 2017Optimal quality and quantity provisions for centralized vs. decentralized distribution: Market size uncertainty effects25 cited
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    • 2022The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions13 cited