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Angular or rounded? The effect of the shape of green brand logos on consumer perception
16 references·4 citing·53 second hop
Angular or rounded? The effect of the shape of green brand logos on consumer perception (2020)Angular or rounded? The effect of the sha…Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016)Is Eco-Friendly Unmanly? The …Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust (2014)Signaling the Green Sell: The…Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Brands as intentional agents …The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference (2010)The Sustainability Liability:…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Do Green Products Make Us Better People? (2010)Do Green Products Make Us Bet…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 2002Role congruity theory of prejudice toward female leaders.7,296 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1981Gender schema theory: A cognitive account of sex typing.3,874 cited
  • 2004Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires.2,929 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2006Licensing Effect in Consumer Choice966 cited
  • 2010Do Green Products Make Us Better People?943 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 2016Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption751 cited
  • 1983A Model of Consumer Information Search Behavior for New Automobiles717 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception674 cited
  • 2008Social Psychological Face Perception: Why Appearance Matters

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672 cited
  • 2002Mapping the green product development field: engineering, policy and business perspectives645 cited
  • 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
  • Cited by

    • 2024Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review23 cited
    • 2022Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19?22 cited
    • 2022Chinese cultural element in brand logo and purchase intention22 cited
    • 2024The shape of freshness: The effect of a circular logo on consumers’ perceived food freshness12 cited