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Purchase Intention of Green Products Following an Environmentally Friendly Marketing Campaign: Results of a Survey of Instagram Followers of InnisfreeIndonesia
16 references·2 citing·46 second hop
Purchase Intention of Green Products Following an Environmentally Friendly Marketing Campaign: Results of a Survey of Instagram Followers of InnisfreeIndonesia (2020)Purchase Intention of Green Products Foll…Impact of green marketing mix on purchase intention (2017)Impact of green marketing mix…The influence of green marketing on consumer purchase behavior (2016)The influence of green market…Green Marketing and Its Impact on Consumer Buying Behavior (2016)Green Marketing and Its Impac…Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products (2015)Green marketing: A Study of C…Factors affecting consumers’ green product purchase decisions (2015)Factors affecting consumers’ …Effect of green marketing on consumer purchase behavior (2014)Effect of green marketing on …When is going green good for company image? (2012)When is going green good for …Enhance green purchase intentions (2012)Enhance green purchase intent…The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product (2011)The Public Health Implication…Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…Hybrid car purchase intentions: a cross‐cultural analysis (2010)Hybrid car purchase intention…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Determinants of Chinese consumers' green purchase behavior (2001)Determinants of Chinese consu…Marketing Research: An Applied Approach (1983)Marketing Research: An Applie…Principles of Marketing (1972)Principles of MarketingInvestigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior (2023)Investigating the Impact of G…Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis (2020)Green Marketing and its Effec…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Concepts and forms of greenwashing: a systematic review (2020)It's not Easy Being Green (1994)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Green and competitive: ending the stalemate (1995)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Green Human Resource Management and Employee Green Behavior: An Empirical Analysis (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Alternative Ways of Assessing Model Fit (1992)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China (2019)The moderating influence of environmental consciousness and recycling intentions on green purchase behavior (2019)A Theory of Psychological Reactance (1968)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The partial least squares approach for structural equation modeling. 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(1994)Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values (2007)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy (1995)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Investigating factors influencing consumer decision-making while choosing green products (2015)Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review (2017)Effect of consumption values on customers’ green purchase intention: a mediating role of green trust (2020)Residents' attitudes to tourism development: the case of Cyprus (1996)Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture (2001)The Coexistence of Competition and Cooperation between Networks: Implications from Two Taiwanese Healthcare Networks* (2008)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1972Principles of Marketing5,587 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2012Enhance green purchase intentions1,365 cited
  • 2001Determinants of Chinese consumers' green purchase behavior1,218 cited
  • 2005Green marketing: legend, myth, farce or prophesy?943 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 2015Factors affecting consumers’ green product purchase decisions467 cited
  • 1983Marketing Research: An Applied Approach422 cited
  • 2016Green Marketing and Its Impact on Consumer Buying Behavior312 cited
  • 2010Hybrid car purchase intentions: a cross‐cultural analysis268 cited
  • 2011The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product203 cited
  • 2017Impact of green marketing mix on purchase intention165 cited
  • 2014Effect of green marketing on consumer purchase behavior126 cited
  • 2016The influence of green marketing on consumer purchase behavior104 cited
  • 2012When is going green good for company image?73 cited

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2015
Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products
55 cited

Cited by

  • 2020Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis14 cited
  • 2023Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior9 cited