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Omnichannel marketing: Are cross-channel effects symmetric?
16 references·13 citing·39 second hop
Omnichannel marketing: Are cross-channel effects symmetric? 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(1980)A theory of reasoned action: …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…The Economics of Information (1961)The Economics of InformationNebraska Symposium on Motivation: 1955 (1957)Nebraska Symposium on Motivat…Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects (2025)Flash sale or continuing Sale…TECHNOLOGIES OF SCIENTISTS AND IMPLEMENTATION OF MODERN METHODS (2024)TECHNOLOGIES OF SCIENTISTS AN…Omnichannel marketing: a systematic review and research agenda (2024)Omnichannel marketing: a syst…Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage (2024)Close a Store to Open a Pando…Proximity-store introductions: A new route to big-box retailer success? (2023)Proximity-store introductions…The Requirements of Product Lifecycle Management (PLM) frameworks for integration and synergic collaboration with Omnichannel strategy (2022)The Requirements of Product L…Omnichannel marketing: structured review, synthesis, and future directions (2022)Omnichannel marketing: struct…Omnichannel Business (2022)Omnichannel BusinessInfluence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis (2022)Influence of pull marketing a…Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach (2022)Digitalization in B2B marketi…B2B online sales pushes: Whether, when, and why they enhance sales performance (2022)B2B online sales pushes: Whet…The strategic drivers of drop-shipping and retail store sales for seasonal products (2021)The strategic drivers of drop…Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions (2021)Digital product innovations f…Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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References

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615 cited
  • 2008Customer Channel Migration595 cited
  • Cited by

    • 2021Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions152 cited
    • 2022Omnichannel Business65 cited
    • 2022Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach45 cited
    • 2022Omnichannel marketing: structured review, synthesis, and future directions35 cited
    • 2021The strategic drivers of drop-shipping and retail store sales for seasonal products25 cited
    • 2022Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis18 cited
    • 2022B2B online sales pushes: Whether, when, and why they enhance sales performance16 cited
    • 2023Proximity-store introductions: A new route to big-box retailer success?13 cited
    • 2024Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage13 cited
    • 2025Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects12 cited
    • 2024Omnichannel marketing: a systematic review and research agenda12 cited
    • 2022The Requirements of Product Lifecycle Management (PLM) frameworks for integration and synergic collaboration with Omnichannel strategy9 cited
    • 2024TECHNOLOGIES OF SCIENTISTS AND IMPLEMENTATION OF MODERN METHODS3 cited