References

• 1997Dimensions of Brand Personality5,056 cited
• 1997Dimensions of Brand Personality4,046 cited
• 2017Choosing Prediction Over Explanation in Psychology: Lessons From Machine Learning1,928 cited
• 2009A new measure of brand personality606 cited
• 2011The consumer psychology of brands544 cited
• 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
• 1995The effects of background music on consumers' desire to affiliate in buyer‐seller interactions289 cited
• 2018Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales268 cited
• 2003Purchase occasion influence on the role of music in advertising203 cited
• 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions158 cited
• 2004The Effects of Musical and Voice “Fit” on Responses to Advertisements1139 cited
• 2005Modifying the multisensory perception of a carbonated beverage using auditory cues139 cited
• 2006Musical influences in advertising: how music modifies first impressions of product endorsers and brands101 cited
• 2012A model of consumer response to advertising music92 cited
• 2002I Can Hear You, but Can I See You?