References

• 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
• 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2018International Journal of Business and Social Science4,284 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
• 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
• 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
• 2003Business Research Methods2,327 cited
• 1986Price and Advertising Signals of Product Quality2,284 cited
• 2000Consumer Choice between Hedonic and Utilitarian Goods