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Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis
16 references·2 citing·37 second hop
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References

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844 cited
  • 1996Cross-cultural differences in materialism618 cited
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    • 2022Time Series Analysis of Policy Discourse on Green Consumption in China: Text Mining and Network Analysis14 cited
    • 2024The Impact of Social Media Influencers on Ecoconscious Consumers8 cited