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Teaching Generation Z Social Media Marketing: A Micro-Influencer Project. · Study

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ArticleTeaching Generation Z Social Media Marketing: A Micro-Influencer Project.

Adrienne E. Foos2020

Article2020

Teaching Generation Z Social Media Marketing: A Micro-Influencer Project.

Adrienne E. Foos

7 citations·0/0 files stored·Journal of instructional pedagogies

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Management and Marketing Education Digital Marketing and Social Media Problem and Project Based Learning

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References

2019Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns 2012The Adoption of Social Media As Educational Technology Among Marketing Educators 2011Placing a Hand in the Fire 2015Engaging Students With Social Media 2015Social Media and Marketing Education 2018The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom 2015Update Status 2015A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics

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Year2020

Typearticle

Published2020-01-01

VenueJournal of instructional pedagogies

ISSN-L1941-3394

Languageen

Citations7

Files0 public / 0

ShelfManagement and Marketing Education

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openalex_workW3087576470

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