Effect of Entrepreneurial Orientation on Profitability of Women Owned Enterprises in Pokhara City, Nepal

Abstract

Entrepreneurial orientation is defined as an organization's strategic orientation, which seizure an organization's strategic making practices, managerial philosophy, and the organization's behavior, which are entrepreneurial. This study investigates the effect of entrepreneurial orientation on the profitability of women-owned enterprises in Pokhara City, Nepal, through mixed research method qualitative and quantitative analysis. The primary data were obtained from an in-depth interview with two experts of government offices and sixteen personnel/founder from women-owned enterprises. Secondary data were collected from Nepal Government and The World Bank. The study found that entrepreneurial orientation and its various dimension (Proactiveness, Innovativeness, Risk-taking, Competitive Aggressiveness, and Autonomy) are the major influencing factors to increase the profitability of women-owned enterprises. Furthermore, in the present context, women-owned enterprises should concentrate more on innovativeness to achieve profitability. Women should overcome all the issues and challenges they face at the personal level, social level, financial level, and government level, which will be vital in improving women-owned enterprises' business growth. The finding of this study helps the women-owned enterprises be more entrepreneurial to sustain and grow in the competitive market environment amid huge challenges and barriers.

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