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Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions
16 references·4 citing·46 second hop
Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions (2020)Does Sex Really Sell? Paradoxical Effects…Media and Sexualization: State of Empirical Research, 1995–2015 (2016)Media and Sexualization: Stat…Women as Sex Objects and Victims in Print Advertisements (2008)Women as Sex Objects and Vict…The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. (2008)The role of the media in body…The Impact of Media Exposure on Males' Body Image (2004)The Impact of Media Exposure …On the Behavioral Consequences of Infrahumanization: The Implicit Role of Uniquely Human Emotions in Intergroup Relations. (2003)On the Behavioral Consequence…The Persuasion Handbook: Developments in Theory and Practice (2002)The Persuasion Handbook: Deve…The media's representation of the ideal male body: A cause for muscle dysmorphia? (2002)The media's representation of…Eroticizing Men: Cultural Influences on Advertising and Male Objectification (2002)Eroticizing Men: Cultural Inf…Does Television Exposure Affect Emerging Adults' Attitudes and Assumptions About Sexual Relationships? Correlational and Experimental Confirmation (2002)Does Television Exposure Affe…The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion (2001)The Effects of Sexual Social …Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks (1997)Objectification Theory: Towar…The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism. (1996)The Ambivalent Sexism Invento…Objectification (1995)ObjectificationEthical Judgments of Sexual Appeals in Print Advertising (1994)Ethical Judgments of Sexual A…Femininity and Domination: Studies in the Phenomenology of Oppression (1990)Femininity and Domination: St…Advances in Consumer Research (1983)Advances in Consumer ResearchThe persuasive effect of storytelling on consumer response regarding erotic products (2025)The persuasive effect of stor…An Exploratory Content Analysis of the Use of Health Communication Strategies and Presence of Objectification in Fitness Influencer Social Media Posts (2023)An Exploratory Content Analys…Beyond the shallows of physical attractiveness: Perfection and objectifying gaze on Instagram (2022)Beyond the shallows of physic…Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness (2022)Ad eroticism from a psycholog…Personality, cognition, and social interaction (1982)Gender differences in sexuality: A meta-analysis. 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References

  • 1997Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks5,524 cited
  • 1996The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism.4,636 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1990Femininity and Domination: Studies in the Phenomenology of Oppression2,407 cited
  • 2008The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies.2,052 cited
  • 1995Objectification905 cited
  • 2002The Persuasion Handbook: Developments in Theory and Practice689 cited
  • 2004The Impact of Media Exposure on Males' Body Image457 cited
  • 2002The media's representation of the ideal male body: A cause for muscle dysmorphia?409 cited
  • 2002Does Television Exposure Affect Emerging Adults' Attitudes and Assumptions About Sexual Relationships? Correlational and Experimental Confirmation372 cited
  • 2016Media and Sexualization: State of Empirical Research, 1995–2015335 cited
  • 2002Eroticizing Men: Cultural Influences on Advertising and Male Objectification304 cited
  • 2001The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion280 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited

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2008
Women as Sex Objects and Victims in Print Advertisements
235 cited
  • 2003On the Behavioral Consequences of Infrahumanization: The Implicit Role of Uniquely Human Emotions in Intergroup Relations.234 cited
  • Cited by

    • 2023An Exploratory Content Analysis of the Use of Health Communication Strategies and Presence of Objectification in Fitness Influencer Social Media Posts26 cited
    • 2022Beyond the shallows of physical attractiveness: Perfection and objectifying gaze on Instagram26 cited
    • 2022Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness12 cited
    • 2025The persuasive effect of storytelling on consumer response regarding erotic products1 cited