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Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach
16 references·0 citing·46 second hop
Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach (2020)Congruence Effects on the Effectiveness o…Event tourism: Definition, evolution, and research (2007)Event tourism: Definition, ev…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)BANNER ADVERTISER-WEB SITE CO…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)An examination of the effects…Understanding sponsorship effects (2001)Understanding sponsorship eff…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …An International Review of Sponsorship Research (1998)An International Review of Sp…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Causes and effects of causal attribution. (1984)Causes and effects of causal …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The process of cognitive tuning in communication. (1960)The process of cognitive tuni…The principle of congruity in the prediction of attitude change. (1955)The principle of congruity in…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Who is the Celebrity Endorser? 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(1968)On the Evaluation of Structural Equation Models (1988)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Statistical principles in experimental design. 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References

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  • 1960The process of cognitive tuning in communication.

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398 cited
  • 2005BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES297 cited
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